Most people like good packaging, something that stands out and grabs your attention. But unfortunately, too many products try to do this with overbright, in-your-face, and overwhelming packaging. This is the kind of packaging that grabs your attention in a bad way. Thanks, but no thanks, not our of tea.
On the other hand, sleek, simple, and elegant packaging has an almost universal appeal. Think of Apple products, globally popular and all of which use simple, minimal packaging design to house their products. It works for them, and for many others too. After all, packaging is the first thing people see when they lay eyes on a product. Not only does the design of packaging affect bottom line items like materials and shipping costs, but also how consumers perceive your image and brand.
There are many, many companies out there who have thoughtfully prepared the outer layers of their products. Today, we've put together a scollection of incredible, minimalist packaging designs - packaging that not only represents the brand, but which also exudes simplicity and sophistication.
Take a look below to see some amazing packaging inspirations. Enjoy